Fashion Marketing Day Trip - NYC

Service Description

The garment industry has two strong and mutually beneficial aspects: design & marketing. To be a good designer, you must understand sales & marketing and to be a good marketer, you need to understand design.  Each Fashion Marketing Day Trip takes you on a shopping adventure, not to purchase, but to learn about fashion marketing. You’ll search the big city shops for current trends and discuss which fashion lines are exhibiting strong branding. You’ll receive hand-outs to fill in details on market trends so you’ll have a record of the analysis methods we used during the shopping trip. Dress stylishly so you’ll feel comfortable in the upscale boutiques, but wear comfortable walking shoes as we’ll be walking all day. Bring a small note pad & pen and money for lunch & dinner. Under 18 requires accompaniment by parent or guardian. Students will also purchase their own bus tickets for group travel. This tour is guided by fashion designer Pamela Ptak who makes custom garments for red carpet events & worked 12 seasons on designer collections for the Paris Haute Couture and NY Fashion Week.